On August 15th JSC “Synergy” announced signing advertising contract for one year with Hollywood superstar Sylvester Stallone. In 2008-2009 years Stallone is representing “Russkiy Lyod” vodka. New advertising campaign covers Russian origins and Russian personality of the world famous actor. As Stallone says, his grandmother was born and had lived for a long time in Russia and then left for the better life to America during the vague revolution time in Russia. According star’s words he inherited his combative spirit straight from his grandmother. Advertising campaign slogan says: “There's something Russian in everyone”. Photo session and commercial filming took place in Los Angeles in the middle of August 2008.

Watch exclusive shooting set materials.